Global Food Systems Institute (GFSI)

During the 2025–2026 academic year, I worked on a campaign for the Global Food Systems Institute (GFSI) through Alpha PR, a student-run public relations agency at the University of Florida, where I served as a Production Specialist.

The campaign’s main focus was Gator Giving Day, a university-wide fundraising initiative in February that encouraged donations while helping audiences learn more about GFSI’s mission and impact. From start to finish, I handled the production side of the campaign, including pre-production planning, shoot coordination, content creation, and post-production organization.

GFSI’s focus on agriculture and life sciences was outside of what I was familiar with, which made the campaign especially valuable for me. Before I could represent the client well, I had to first understand what they do, why their work matters, and how to communicate that mission in a way that felt clear and accessible. To humanize the campaign, I focused on gathering insight directly from the organization’s executives and using their perspectives to shape the content. This helped me quickly grasp unfamiliar subject matter and translate it into engaging content